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Apple Vision Pro headset’s, a groundbreaking entry in the tech giant’s product lineup, has made waves in the market with its innovative features. Selling over 200,000 units within 10 days of its U.S. launch, it signals a strong consumer interest despite a high price tag of $3,500.
The Vision Pro stands out with its unique offerings, including the ability to stream content from major services, access to an extensive library of 3D movies, and immersive experiences through Apple’s Immersive Video. Its advanced technical specs and versatile applications in entertainment, photography, and virtual meetings mark a significant leap in wearable technology.
Apple’s Vision Pro headset has sold over 200,000 units since its launch. Pre-orders began on January 19, and the 200,000 milestone was reached within 10 days of availability in the U.S.
Initial Sales Surge:
Apple analyst Ming-Chi Kuo estimated that between 160,000 to 180,000 units were sold during the initial pre-order weekend. This suggests a robust initial demand.
Post-Launch Sales Pace:
There appears to be a slowdown in sales following the initial surge. This is inferred from the pre-order weekend sales figures compared to the total sales over 10 days.
Availability and Demand:
The Vision Pro headsets sold out quickly for launch day home delivery and in-store pickup, indicating high initial consumer interest. However, there’s an observed decline in interest post the initial rush.
Media Reviews and Consumer Impact:
Reviews from media are expected to go live soon, which could influence future sales. Additionally, real consumer reviews and experiences might also contribute to an increase in sales.
Market Positioning and Pricing:
Priced at $3,500, the Vision Pro is considered a niche product. Kuo suggests that demand could taper off quickly due to the high price and niche market.
Production and Sales Projections:
Apple plans to produce around half a million units. However, it’s uncertain whether all of these will be sold, considering the high price and production challenges.
Cool Things to Know About Apple Vision Pro
1. Innovative Entertainment Experiences:
The Apple Vision Pro offers a range of new entertainment options. Users can stream and download TV shows, movies, and sports from major streaming services like Disney+, ESPN, Amazon Prime Video, and more. Unique environments like the Disney+ Theater and the cockpit of Luke Skywalker’s landspeeder provide immersive viewing experiences.
2. 3D Movie Library:
At launch, the Vision Pro provides access to over 150 3D movies from top studios, including blockbusters like “Avatar: The Way of Water” and “Dune”. These films can be enjoyed with remarkable depth and clarity.
3. Apple Immersive Video:
This new format offers 180-degree 3D 8K recordings with Spatial Audio, immersing viewers in various experiences. Launch content includes Alicia Keys’ rehearsal sessions, adventurous athletic feats, wildlife encounters, and a Prehistoric Planet immersive film.
4. Interactive Applications:
The Vision Pro comes with interactive apps like ‘Encounter Dinosaurs’, allowing users to engage with life-like 3D dinosaurs in their own space.
5. Technical Specifications and Design:
The headset features ultra-high-resolution micro-OLED displays, the new R1 chip, and an M2 chip for performance. Its design includes a singular piece of laminated glass, an aluminum alloy frame, and a light seal for comfort. It also offers different headbands for a customized fit.
6. Photos and Videos:
Apple Vision Pro introduces Apple’s first 3D camera, allowing users to capture spatial photos and videos. These can be viewed with immersive Spatial Audio, providing a unique way to relive memories.
7. FaceTime Enhancements:
The Vision Pro enhances virtual meetings with life-size FaceTime video tiles and the ability to collaborate in shared virtual spaces.
This new operating system, built upon macOS, iOS, and iPadOS, supports intuitive spatial interactions. It allows apps to fill and interact with the space around the user.